Government of Ontario

The Ask:

Develop a billboard on the subject of bullying awareness for the Government of Ontario. The ad should be serious, graphic, and brutally honest.

The Answer:

Bullying victims are between 2 – 9 times more likely to commit suicide than non victims. One of the most common bullying forms is spreading rumours. This one off advertisement for the Government of Ontario spreads awareness about this form of bullying in a brutally honest way. The pills, which can be presumed to have been taken to commit suicide by a victim, spell out the words “Every thing they said was a lie”. Hopefully this makes passers by think about how impactful bullying and rumours are.