City of Toronto

The Ask:

Bring awareness to the consistent issue of litter in the City of Toronto.

The Answer:

While Torontonians may be aware of recycling and anti-litter policies, many don’t believe that one small instance of littering really matters. We want to show pedestrians¬†a weekly collection of litter in location-specific installations over the course of summer 2018. These installations will feature clear glass boxes filled with litter from each neighbourhood in Toronto. A location tag at the top of the board will call out where the litter was collected from and how much it weighs. The 3D tagline will be placed inside along with the trash. The headline speaks directly to readers confrontationally and the concept of community makes people aware that this is a communal problem.