ReImagine Labs

Working in a creative team to rebrand the not-for-profit organization Youth LEAPS, we were tasked with renaming the organization and designing a new logo, creating marketing materials and a social media strategy, developing a new website as well as filming and producing informative videos for the Learn2Work program.

We rebranded Youth LEAPS to ReImagine Labs. ReImagine Labs is a not-for-profit organization in Toronto, ON that works to create innovative systemic solutions to educational and employment challenges facing Black, African-Diasporic, racialized and otherwise at-risk youth.

To see the new website visit

Work completed in collaboration with Grace Xu, Jeda Pochun and Ayodele Lawson.